Ought we use “lite (tongue-in-cheek) ads”?

Is it a bit of fun? Or is it just a trite distraction?

Does it stimulate interest and thinking?

Does it enhance accessibliity?

Or is it a demeaning?

Check the Apple Store here

Establishing Context

Never underestimate the importance of establishing context.

Of agreed objectives, potential options, and weighting agreed assessment criteria.

In short, of having your ladder against the right wall.

Assessing Options

Applying the agreed criteria to potential options is a collaborative process where the rationale for attributions is significant.

In short, asking the right questions.

Implementing Plans

This is not academic. This is not a game.

We assess risks in order to manage them. We assess options in order to work out the best ones to act on.

In short, we think right in order to act right.


An app to support your decision-making.

In the palm of your hand.


Author: John Salter Consulting Services

John Salter - owner of John Salter Consulting Services - specialising in the facilitation of risk-based capability reviews; needs-based training; business continuity planning; crisis management exercises; and organisational debriefing. Recognised for “preventing disasters, or where that is not possible, reducing the potential for harm” Ref: Barrister H Selby, Inquest Handbook, 1998. Distracted by golf, camping, fishing, reading, red wine, movies and theatre.

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